SES New York 2011: Marin Software Executives to Present at Leading Search & Social Event

San Francisco, CA (PRWEB) March 21, 2011

Marin Software, provider of the leading platform for online advertising management, today announced that Wister Walcott, co-founder and executive vice president of products, and Dr. Niraj Shah, general manager of professional edition, will join expert panels at SES New York to be held March 21-25, 2011 at the Hilton New York.
Walcott will join the panel entitled "Enterprise Wide Solutions: How Will I Know When I Need One," to be held on Thursday March 24 from 12:45-1:45 pm. He will discuss the benefits of an enterprise-wide solution for managing search, social, and display campaigns. Walcott will provide insight and best practices from a Marin Software customer who reached a saturation point with existing solutions and needed to implement a robust platform to take its search marketing program to the next level of effectiveness and reach.
Dr. Shah will present key findings from a recent research report from Marin Software and Razorfish on a panel entitled "Is The Search Alliance Paying Off For Search Marketers," to be held on Wednesday March 23 from 2:30-3:30 pm. He will share insights on how the combined traffic of Yahoo! Search and Bing has changed the paid search landscape. Attendees will learn how the Yahoo-Bing Search Alliance has impacted cost-per-click and conversion rates, if Microsoft adCenter is a more viable advertising platform post-transition, and if now is the right time to boost campaigns on the Search Alliance platform.