The app processor market for smartphones grew by 77% in 2010

According to latest update from Strategy Analytics smartphone applications processor revenue showed 77 percent year-over-year growth to reach $4.52 billion in 2010. The application processor is a key semiconductor device in mobile phones.
According to the Strategy Analytics report, both Qualcomm and Samsung registered triple-digit unit shipment growth in 2010, despite their contrasting approaches to the smartphone applications processor market. Qualcomm led the overall applications processor market with 41 percent revenue share, followed by TI with 27 percent and Samsung with 19 percent. Also, the baseband-integrated applications processors continued to gain share, accounting for 74 percent of total 2010 smartphone applications processor revenues.
"Strategy Analytics recognizes Qualcomm as a top-tier supplier in the smartphone applications processor market in 2010, due to its active participation in the multiple software ecosystems and its highly integrated Snapdragon processors," noted Stuart Robinson, Director of the Handset Component Technologies service. He added, "In our view, Qualcomm has a two-to-three year advantage over most of its competitors in terms of integration; and is ideally situated for further share gains from on-going radio technology shifts, such as HSPA+ and LTE."
"With strengthening product portfolios and increasing competition, 2011 is shaping into an interesting year for the applications processor market," commented Sravan Kundojjala, Senior Analyst. "According to Strategy Analytics, applications processor vendors should build competitive barriers by investing in integration, graphics processing technologies, multi-core processors and software expertise. Otherwise, they risk becoming commoditized, since the entry barrier is relatively low for new vendors to enter into the ARM-based chip ecosystem

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